Ilkay Birbil Raoul
TNS Healthcare
Research Director


 Ilkay has 20 years of market research experience, 13 of which have been in healthcare industry. She studied Political Science and completed her MBA on International Management. She also had a post-master degree on Geopolitics in France before moving back to Turkey.

She started as a junior researcher in IBS (International Business Services) and then worked in Barem Research International as a senior quantitative researcher. And then, she joined Nielsen Turkey in 1993 as a senior quantitative researcher and established and managed Ad-Hoc Healthcare department (first in Turkey) between 1994 and 1999.

In 1999, Ilkay joined Abdi İbrahim (pharmaceutical company in Turkey) as Marketing Research and Business Intelligence Manager. She coordinated/moderated several qualitative and quantitative projects for the very large product portfolio of Abdi İbrahim.  

In 2002, she moved to France and lived there until 2007. She worked in GfK France and Synovate Healthcare France.

Ilkay moved back to Turkey to run Synovate Healthcare office between 2007-2010.
As of the beginning of 2010, she joined TNS to manage Healthcare team. She has a wide experience on both qualitative and quantitative healthcare marketing research.